The world's most successful models can rake in millions from their lucrative fashion campaigns and various endorsement deals - but now the more savvy social media users among them, like Kendall Jenner and Cara Delevingne, can also earn big bucks simply by posting a simple pic on Instagram.
Kendall who has 43.9 million followers on Instagram, reportedly earns between $125,000 and $300,000 for sharing just one photo on the app featuring branded content, something which she is thought to do on a regular basis - whether it's clearly marked as a paid post or not.
Frank Spadafora a former casting director and the founder and CEO of the analytics group D’Marie Archive said that Kendall is currently the highest ranked model on social media - followed by Cara Delevingne, and Gigi Hadidi, who have 23.9 million and 10.2 million followers, respectively.
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